How to Make Enamel Pins: A Guide for Designing Branded Promotional Pins

Branded enamel pins have become a popular way for businesses to market and promote their services and products. They are durable and leave a lasting impression compared to digital adverts. In addition, they are cheaper to create, making them ideal for small brands operating on a tight budget.

This guide will take you through all the steps required to create amazing enamel pins for marketing. We will focus on design and factors to consider when looking for the right manufacturer.

Define Your Branding Objectives

The first step in how to make enamel pins is to define your objectives. What do you want to achieve with the branded enamel pins? Are you launching a new product or service? Are you celebrating your first year in business? The answers to these questions will help you design enamel pins that fit the event.

This process should also involve identifying your core audience. Consider factors such as age, hobbies, and colour preferences when assessing your customers. This will ensure that the designs you create complement your customers’ style and interests.

Design Your Enamel Pins

Part of how to make enamel pins involves creating designs that complement your company’s identity. This should include the colours, logo, and slogan. The goal is to make the pin recognisable as part of your brand promotion campaign.

In addition to enamel, enamel pins typically have other materials. Choose the right material depending on your budget and your brand’s core values. For example, if your goal is to promote sustainability, recycled plastic, metal, or bamboo are good choices because they are durable and are all about eco-friendly practices.

You also need to ensure you balance design with practicality. The aim of creating branded enamel pins is to have people wear them. For that to happen, you must balance visual appeal with structural strength, appropriate size, and secure fastenings.

Find the Right Manufacturer

If you Google how to make enamel pins, you will find various links explaining DIY projects. Now, this can be practical if you are making 5–10 pins for a small project. However, if you need 100+ pins, you must partner with a manufacturer or supplier.

The manufacturer you select directly affects product quality, consistency, cost, timelines, and your overall promotional impact.

Start by reading reviews and learning about the manufacturer’s reputation. A suitable manufacturer should have experience working on promotional products. In addition, they should share a portfolio of some of their projects and products.

Next, ask about MOQs and request quotes from various suppliers. Compare the quotes and select a supplier that fits well within your budget. Ensure that you confirm the turnaround times before signing the contract.

Final Thoughts

The process of how to make enamel pins can be exciting, but it has its fair share of challenges. It can be a nice DIY project if you want to make a handful of pins for your family or friends.

However, things can get a little tricky if you want hundreds of branded enamel pins for a marketing campaign. Apply the steps in this guide to select materials, design the artwork, and find the right supplier.