If you are a new SaaS business, then you may be starting to think about how you are going to market your business. Although you may be tempted to see what channels and platforms your competitors are using and then follow suit, this is not always the best course of action.
When it comes to Saas marketing, it is often a case of trial and error to see what works best for you, your business, and your target audience. That being said, there are a few platforms that have proved themselves time and time again to be worthwhile.
Discover them all below!
If you want to spread the word about your SaaS business, then you need to take the time to collate a strong email list. One of the most cost-effective forms of digital marketing, email marketing enables you to send out timely and relevant offers to your customers, as well as to showcase new products and services.
Emails also offer the perfect way to gather customer feedback, which is highly useful when you are first starting a new business.
- Social media
Social media marketing enables you to reach millions of active users at a click of a button and you don’t need a large marketing budget to get started. Most notably, the value of social media lies in its ability to connect with a target audience in a memorable and emotional way.
Don’t feel that you need to limit yourself to just one platform, as there are lots of popular ones that you can build a presence on, such as Facebook, Instagram, and TikTok.
- Video content
Video content is becoming increasingly popular every day, with all demographics enjoying it with changing consumer habits & preferences. If you are new to creating video content, then the thing to remember is that you don’t want to come across as too salesy. Instead, look to inform, entertain, or provide some form of value through engaging video creation that you can achieve these days using easy-to-operate free online tools such as a video editor.
Why not try posting a video on YouTube or you could even set up your own YouTube channel?
- Blogs and newsletters
Blogs and newsletters are a form of content marketing that is highly effective at engaging with searchers and driving traffic to your website. Designed to inform your customers about your products and services, whilst simultaneously offering something of real value, you don’t need a lot of experience or resources to start a company blog.
Newsletters are also a great idea, offering you a channel to inform your customers about upcoming events and promotions.
- Your website & mobile app
When it comes to SaaS marketing, don’t forget that you can use your website and mobile app to promote your brand. Arguably, one of the best SaaS marketing channels available, your website can be used to great effect to attract new customers.
Make sure that you build a responsive website and ensure that your page loading speed is under three seconds, as this will help to dramatically lower your overall bounce rate.