Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro line yet, featuring Dynamic Island, a new design that introduces an intuitive way to use iPhone, and an always-on display. Powered by the A16 Bionic processor, the fastest processor in smartphones, iPhone 14 Pro introduces a new class of professional camera system with the first 48MP quad-pixel sensor main camera in iPhone history and Photonic Engine, a advanced image pipeline. which greatly improves low-light photos. These innovative enhancements make iPhone even more indispensable for everyday tasks, creative projects, and now even in emergency situations with features like Emergency Call, Satellite SOS, and Collision Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four stunning new colors: Deep Purple, Silver, Gold, and Space Black. Pre-orders begin Friday, September 9, and availability begins Friday, September 16.
“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we offer more value than any other iPhone. iPhone 14 Pro features a camera system that empowers everyone, from casual to professional, to take their best photos and videos, as well as innovative new technologies like Always-On Display and Dynamic Island that deliver new interactions for notifications and events, Greg said. Joswiak, Apple’s senior vice president of worldwide marketing. “Revolutionary security features keep users even safer by offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”
A Stunning Design and the Most Advanced Display on a Smartphone
iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes,1 both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance. The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.
Both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.
iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield front cover — tougher than any smartphone glass — and are protected from common spills and accidents with water and dust resistance.2
Dynamic Island: An Interactive User Experience
The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage oIsland
The Dynamic Island blurs the line between hardware and software, fluidly expanding into different shapes to clearly convey important activities like Face ID authentication.
A New Class of Pro Camera System
The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max pushes the boundaries of what’s possible in a smartphone, empowering every user — casual or professional — to capture the best photos and video.
iPhone 14 Pro takes computational photography even further with Photonic Engine, offering a giant leap for mid- to low-light performance in photos across all cameras through a deep integration of hardware and software: up to 2x on the Main camera, up to 3x on the Ultra Wide camera, up to 2x on the Telephoto camera, and up to 2x on the TrueDepth camera. Photonic Engine enables this dramatic increase in quality by applying Deep Fusion earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.
For the first time ever, the Pro lineup features a new 48MP Main camera with a quad-pixel sensor that adapts to the photo being captured, and features second-generation sensor-shift optical image stabilization. For most photos, the quad-pixel sensor combines every four pixels into one large quad pixel equivalent to 2.44 µm, resulting in amazing low-light capture and keeping photo size at a practical 12MP. The quad-pixel sensor also enables a 2x Telephoto option that uses the middle 12 megapixels of the sensor for full-resolution photos and 4K videos with no digital zoom. This delivers optical quality at a familiar focal length, which is great for features like Portrait mode. The quad-pixel sensor also brings benefits to pro workflows, optimizing for detail in ProRAW. And with a new machine learning model designed specifically for the quad-pixel sensor, iPhone now shoots ProRAW at 48MP with an unprecedented level of detail, enabling new creative workflows for pro users.
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